Sandra Bullock joined social media in 2026, starting with a playful post about the upcoming “Practical Magic 2.” However, in a recent interview, the Oscar-winning actress opened up about the true reason she reversed course on her earlier comments about social media, revealing that she did so to combat scammers.
Bullock appeared on the “Smartless” podcast in August 2026 and discussed a wealth of topics. However, during the conversation, the topic of her social media presence came up, with the actress discussing her complicated relationship with the medium before finally launching an Instagram account.
She stated, “About a year and a half ago, I had to because there were people that were using my name and likeness to scam money out of people. My sister would have people reaching out to her saying, ‘Your sister took thousands of dollars from me.’”
Bullock continued, “The harm that it was causing families, going ‘We don’t know how to tell this person it’s fake,’ and I would have people call them saying ‘It’s fake, it’s not real.”
Bullock continued discussing her aversion to social media, stating that, despite having projects to promote, she had no desire to join. According to her, “I had no intention of ever going on social media. It was never my calling.”
From there, she opened up about the impact of launching her Instagram, noting that it didn’t fully prevent scammers from using her likeness. She shared, “And then once I did that, it stopped a little bit, but it doesn’t really. It’s just never-ending.”
Bullock’s comments come after she issued a warning to fans in February 2025 about potential scams and safety concerns. Per PEOPLE, she said, “My family’s safety, as well as the innocent people being taken advantage of, is my deep concern, and there will be a time when I will comment more, but for now our focus is helping law enforcement handle this matter.”
The “Practical Magic 2” star continued, “Please be aware that I do not participate in any form of social media. Any accounts pretending to be me or anyone associated with me are fake accounts and have been created for financial gain or to exploit people around me.”
It was also around that time that Bullock’s sister, Gesine Bullock-Prado, took to social media to highlight how much time she spends reporting scammers impersonating the “Speed” star.
Much Of Sandra Bullock’s Instagram Account Has Been Mostly Devoted To Her Work
Bullock’s first Instagram post arrived on the platform on April 14. In it, she could be seen recreating the midnight margaritas scene from “Practical Magic.” She captioned the post, “Midnight somewhere…” Since then, she’s used the platform to promote the highly anticipated sequel, including sharing the trailer on April 20. Additionally, the account contains several posts with footage featuring her costar, Nicole Kidman.
Bullock has also made more personal posts on the platform, including celebrating Father’s Day and Sister’s Day. Her most recent post came on August 18, featuring several candid shots. She added the caption, “Friends, family, fun, fishes, furries, aaaand work.”
‘Practical Magic 2’ Comes Out In September
Warner Bros. announced in June 2024 that “Practical Magic 2” was in development following the success of the original 1998 film. After that, production began in July 2025, with the cast and crew filming at Warner Bros. Studios Leavesden in Hertfordshire, England. They wrapped the movie in September 2025.
Now, the long-awaited movie is set to arrive in North American theaters on September 11. In addition to Bullock and Kidman, the Susanne Bier-directed sequel stars Dianne West, Stockard Channing, Joey King, and Lee Pace.
Sandra Bullock And Nicole Kidman Previously Teased The New Movie
According to Deadline, Bullock and Kidman made an appearance at 2026 CinemaCon. While at the convention, Bullock discussed returning for the film, saying it “felt like we came back to a home that we once lived in.”
Regarding what fans can expect, she teased, “We rebuilt the original house on the cliff. We filled that house with many old and new characters that you’ll love and brought Alice Hoffman’s ‘Book of Magic’ to life.”
Kidman chimed in, adding, “Home is what this is, and getting to return to these characters that have been so loved and so shared, it really has been magical. And being back together, it just clicked.”