Megan Moroney is turning her signature country-pop aesthetic into an American Girl collection, and an 18-inch doll inspired by the singer is coming next. The country star has partnered with American Girl and Mattel on a concert-themed lineup featuring sparkly stage fashions, fan accessories and an iridescent guitar modeled after the one Moroney uses on tour.
The collection launches August 5 as Moroney embarks on her first-ever arena tour. Her American Girl doll will follow during the holiday season, arriving exclusively through Target later this year. For Moroney, who grew up staging imaginary performances with her own American Girl doll, the partnership represents a childhood dream coming full circle.
5Moroney revealed that one of her most memorable childhood Christmas gifts was her first American Girl doll, which she still owns today. “I’ve been an American Girl fan for as long as I can remember. One of my favorite Christmas gifts was getting my first American Girl doll, and I still have her in the box at my parents’ house,” Moroney said via a press release sent to The Blast.
Long before she began performing in arenas, the singer used her dolls to create the same types of shows and stories that inspired the new collection. “As a kid, dolls let your imagination run wild…I had mine doing cheerleading stunts and performing concerts, while I also probably cared a little too much about her outfits,” she continued.
That childhood attention to fashion can now be seen throughout the collaboration, which draws directly from Moroney’s sparkling stage wardrobe and personal style. “Getting to create a collection inspired by my own style feels like such a full-circle moment, and it’s something I’ll always cherish,” the country music star said. “I hope fans have just as much fun making the collection their own, expressing themselves, and letting their imaginations run wild.”
American Girl Collection Recreates Her Concert Style
5The American Girl x Megan Moroney collection features five separate products designed for the brand’s 18-inch dolls. Each outfit transforms one of the singer’s recognizable performance looks into a doll-sized ensemble. The bright pink sequined outfit reflects Moroney’s love of sparkles and the glamorous fashion associated with her live shows. Meanwhile, the Fan Fashion Outfit offers a more casual concert look, combining denim with sparkling details inspired by the way Moroney elevates everyday clothing.
Fans can complete the experience through the Concert-Ready Accessories and VIP Accessories sets. The products are intended to recreate the excitement of attending a Moroney concert, from planning an outfit to imagining a front-row or all-access experience.
All four fashion and accessory sets will be available through AmericanGirl.com and American Girl retail locations nationwide beginning August 5.
Megan Moroney’s Iridescent Guitar Inspires New Playset
5The collection also transforms two important pieces of Moroney’s touring setup into a doll playset. The American Girl x Megan Moroney Guitar & Mic Stand set is modeled after the iridescent guitar and microphone stand the country singer uses during her performances. The showpiece allows fans to imagine their dolls taking center stage and staging their own country-pop concerts.
Each product was designed around the themes of creativity, confidence and self-expression, giving children the freedom to re-create Moroney’s performances or invent entirely new stories.
By timing the launch to her first arena tour, American Girl is connecting Moroney’s career milestone with the imaginative concerts she once created with her dolls as a child.
American Girl Praises The Country Star’s ‘Authenticity’
5Pamela Velarde, head of American Girl at Mattel, said Moroney’s creativity and relationship with her young audience made her a natural fit for the brand.
“At American Girl, we’re always looking for new ways to encourage girls to dream big and express who they are through play and fashion,” Velarde said, per a press release sent to The Blast. “Megan’s authenticity, creativity, talent and unmistakable sense of style have made her a role model for so many young fans, and we’re thrilled to partner with her on a collection that encourages girls to celebrate what makes them unique.”
The collaboration allows American Girl to enter Moroney’s “Cloud 9” world while keeping the brand’s focus on imaginative play. Rather than limiting the collection to replicas of her costumes, the products encourage children to place themselves in different parts of the concert experience, as performers, fans, or VIP guests.
Megan Moroney American Girl Doll Is Coming To Target
5Although the initial August launch centers on clothing, instruments, and accessories, the collaboration will expand with a dedicated Megan Moroney doll during the holiday shopping season.
The new 18-inch American Girl x Megan Moroney doll will be released exclusively through Target and is scheduled to become available on Target.com on November 22 before arriving in Target stores in early December.